Our Story

It all started with a taste test.

Jeff and Tim, two electricians with a knack for problem-solving, were stunned to learn that the “wasabi” served at most restaurants was actually just horseradish with green dye.

Real authentic wasabi, with its fresh, complex flavor, was a whole different experience—

Rare, delicate, and unforgettable. That discovery lit a spark.

In 2011, they rolled up their sleeves and started Half Moon Bay Wasabi, determined to bring authentic wasabi to the U.S.

What began as a passion project has grown into something truly unique. With custom-designed greenhouses and sustainable farming practices, we’re now supplying some of the best chefs in the country. From Half Moon Bay to high-end restaurants, our wasabi has become a favorite among those who value real ingredients and exceptional taste.

Our mission is simple: deliver the authentic wasabi experience to food lovers everywhere.

Join us, and let’s change the way people think about authentic wasabi in the USA —one fresh root at a time.

Ready to be a part of something truly fresh?

Get in touch

Frequently asked questions

We’re one of the only U.S.-based producers of authentic, fresh wasabi, using sustainable farming practices in our state-of-the-art greenhouses, our consistent quality is trusted by hundreds of great restaurants across the U.S.

The demand for authentic, sustainably grown ingredients is on the rise. Half Moon Bay Wasabi is positioned for growth with a proven product, loyal customer base, and expansion-ready infrastructure. We have meticulously developed a very dependable, sustainable, predictable, and scalable model for growing wasabi. If you find the idea of fresh wasabi interesting, we would love to hear from you.

Your support will enable us to expand our greenhouse capacity, innovate new products, and scale our distribution to reach new channels, from grocery retailers to online stores.

The market for premium, authentic ingredients is growing as consumers seek quality and flavor in their culinary experiences. Our established reputation with high-end restaurants and rising consumer interest in fresh and authentic wasabi gives us a unique edge in the specialty food sector.